Which of the following is NOT considered advertising for a health insurance company?

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Morbidity tables are statistical tools used to assess the likelihood of the occurrence of health conditions in a specific population. They provide important data for underwriting and pricing insurance products, offering insights into the expected medical expenses associated with different health risks. However, these tables do not actively promote or market the health insurance company or its products to potential consumers.

In contrast, prepared sales talks, materials used to recruit new agents, and publications in magazines or newspapers are all forms of advertising. They serve to inform potential customers about the company's offerings, promote its brand, and encourage sales, which is the core purpose of advertising. Therefore, morbidity tables stand apart from the promotional efforts and are focused on internal analytic functions rather than external marketing.

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